10/28 // Good Design

Good design is first of all a personal opinion. It depends on culture, way of life and personal taste.

If we speak of good design in products, I think that generally Good Design is never an accident or luck. Even very minimal and pure design can be hard work.

For me, Good Design is the emotional, transparent and unconscious aspect of a product. And that is also the reason why it's so hard to describe it. Creating a feeling to want sth really badly in a product is very hard.